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Albany Devils' reach out to college students for help

SCHENECTADY -- Every Friday night is college night during the Albany Devils' season, but the team is not sure they are reaching those students.

That's why the team reached out on Monday to Schenectady County Community College students. They met with a marketing class to hear some new ideas on how to best reach this target audience.

Students participated by creating a new marketing strategy, and college ticket package, which they pitched to the team. The Devils say it was a great collaboration, not only because they now have some valuable new ideas, but because it offered an educational experience for the students.
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